Who We Are.

Our Mission

Our world is challenged every day with increasingly complex problems. Our climate, economies and relationships with the brands we choose to buy from all seem to be undergoing vast changes in recent years.

Our mission is to help consumers make incremental steps toward off-setting their carbon footprint with our browser integrated software that will aid them in correcting damaging shopping habits. At the same time, we want to help small online retailers compete with industry giants through inclusion in our internet-wide shopping cart partnership program.

We can do better.

We can do better for our communities by shopping with local, home-grown enterprises, driving job creation and prosperity.


We can do better for our environment, by doing business with brands that care about our planet, ensuring that our spending is going towards a brighter future.

We can do better for our fellow human beings, by channeling our spending toward strong institutions that support justice and fair treatment of workers.

We can do better for our children, by minimizing our carbon footprint, and being an example of what it means to take responsibility for actions, and rise to the challenges of our times. 



We believe that people should be treated with respect no matter what. That’s why our services are designed to help shoppers cut down on purchases that support unethical industry practices and inequalities.


Susbuddy prioritizes security in everything we do. We are committed to ensuring that our users data is always safe in our hands. Rest assured, when using Susbuddy, your data is not being sold or shared with any third parties. It’s just not our thing.


Transparency is a big one. We believe in honesty – in fact, it forms part of Susbuddy’s ideological bedrock. We believe its important for us as consumers consumers to be able to tell where the products we buy come from, how they were made, and how they arrived at our doorstep. No sweet talk, no sales jargon, just the facts.


Last but certainly not least is responsibility. We have many responsibilities in life. To Susbuddy, one of the most important responsibilities that we all share is stewardship of our planet – we are responsible for our climate, and all the creatures that depend on it for survival and we keep this in mind when we design our technologies. 


Mark O Callaghan Founder of Susbuddy

Mark O'Callaghan

CEO, Founder

I created Susbuddy with a clear goal in mind; to offer the public the chance to take control of their spending, harnessing their purchase power to drive positive and lasting change in the world.We call it conscious capitalism, or passive activism, a way in which we can channel our collective purchase power toward the betterment of mankind, we can do better

While Susbuddy is still in the early stages of its development, we have gone from strength to strength, surpassing all milestones to date. I am immensely proud of what our team has achieved so far, and can’t wait to see what comes next on the exciting journey of putting the power to change the world, back in your hands.